The beauty brand for teens, created with teens.

Skincare and makeup made specifically and thoughtfully for your skin and lifestyles.

Shop Skincare

Skincare Favourites

  • Universal Soft-Cream Moisturiser

    Universal Soft-Cream Moisturiser

    £20
    £20

    An ultra-creamy moisturiser to provide all skin types with daily hydration for dreamy, balanced skin.
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    Spot on Paste

    £14
    £14

    A targeted treatment to help reduce the appearance of blemishes and calm the skin.

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    Ultimate Universal Skincare Bundle

    £45
    £45

    Includes our Universal Cleanser and Moisturiser, Micro-Fine Wonder Scrub, and indu Flannel (Worth £56, sold as set for £45).
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Makeup Collection

Designed for you to explore individuality and express creativity.

Shop Makeup Collection

Makeup Favourites

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    Stand Up Tubing Mascara - Black

    £14
    £14

    Lengthening and defining tubing mascara for lashes that last all day long.

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    Everyday Natural Palette Edit

    £35
    £35

    Your go-to Eyeshadow and Cheeky Smile pods for an everyday, natural makeup look. Comes with the indu customisable palette and a mirror.
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    Mirror Glaze Lip Gloss - Aura

    £14
    £14

    A high shine lip gloss available in three long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

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  • Formulated for Teen skin

  • Vegan

  • Cruelty Free

  • Dermatologically Tested

  • Non-Comedogenic

  • Sustainable Packaging

Colourless Collection

Thoughtfully designed for all, no matter your skin type or tone, to enhance and care, never hide or change.

Shop Colourless Collection

Colourless Collection Favourites

  • Lift Up Lash Gel

    Lift Up Lash Gel

    £14
    £14

    Defining but subtle lash gel for a natural-looking finish.
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    One & Only pH GlowOil

    £16
    £16

    A multiuse gloss for skin and lips that creates a personalised pink, glowy tint based on your skin's unique pH.
  • Mattifying Skin Blurrer

    Mattifying Skin Blurrer

    £14
    £14

    Light-as-a-cloud skin blurrer which reduces the look of pores and removes shine for a smooth soft-focus finish. 
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Always for teens,
always with teens

We collaborated with teens from day one, involving them in every step of building indu, from product design through to social media plans. Our committee will always be the beating heart of our brand.

Want to be a part of indu? Learn more about our committee and community.

Learn More